allie bloyd presents
THE PODCAST FOR LOCAL BUSINESSES & MARKETERS
On Spotify and iTunes
FIND MARKETING INK ON YOUR FAVORITE PODCAST DIRECTORIES!
ABOUT THE HOST & GUESTS
A Local Marketing Expert in Your Ears & at Your Fingertips, Determined to Help you Grow
For the last 8 years, Allie Bloyd has worked with Local Businesses and Local Marketers to help them maximize their return on investment by implementing new technologies, marketing strategies, sales processes, content plans and more. She's won a Two Comma Club Award from Clickfunnels and has spoken at DigitalMarketer, Social Media Marketing World, and other top marketing platforms and podcasts. She's here for one thing: To help you grow your local business.
Expert Guests in Marketing, Sales, Systems, Management, Leadership, Finance & Scaling
Having worked with some of the top names in the marketing industry, the guest you'll hear on this podcast will be sure to blow your mind! You'll hear from experts in every aspect of marketing, such as facebook, instagram, linkedin, tiktok, youtube and more. You'll hear from successful local business owners to learn exactly how they did what they did. You'll hear from award winners, best-selling authors, keynote speakers, and those that are changing the technology game. Need I say more?
Ep. 49
Russell Brunson is the founder of Clickfunnels, a company valued at nearly a BILLION Dollars. Despite his incredible business success, Russell is known as a down-to-earth, relatable family man who is true to himself and his beliefs. In this episode we cover a broad range of topics, from balancing family and work life, health, the impact of faith in business, prioritizing ideas, managing teams and so much more. This episode is chalk-full of tips and words of wisdom from an Entrepreneur who's proven that you can do anything you set out to do, and make an enormous impact on the world while you do it. You do NOT want to miss this incredible interview.
Ep. 48
Ep. 48
Ep. 48
In this episode, I’m joined by Social Media Examiner Founder Mike Stlezner, one of the top educators on the new audio-based social media platform, Clubhouse. We start from ground zero, explaining what Clubhouse is, how it can be used, best practices and the potential impacts on your business. This platform is just getting started, and now is the very best time to establish yourself as an industry leader.
Ep. 47
Ep. 48
Ep. 48
If you are thinking about working with a marketing agency, you want to make sure to get the best results. Part of that is understanding of what to expect, if you are ready and how to find the best fit. You also need to understand where your business needs to improve in order to see the best financial results. Listen to agency expert Joel Kaplan in this highly informative episode!
Ep. 46
Ep. 48
Ep. 46
Want to run a Facebook giveaway that attracts leads, not prize hunters? Looking for a plan to follow? In this video, I share my 10-step strategy for planning a Facebook contest that delivers qualified leads and new customers to do just that! You’ll learn how to choose a prize and timeline that are related to your overall business goal along with receiving advice to develop ad creative designed to convert more entries.
Ep. 45
Ep. 45
Ep. 46
Join me as I dish with Highlevel CEO and Founder Shaun Clark on why this software is a must for local businesses and local marketers. Highlevel is the All-in-One Platform that includes CRM, Funnels, Websites, Email, Text, Messenger, Voicemail Drops, Call Tracking & Recording, Google My Business Management, Automations, reviews, surveys and more! If you're ready to try Highlevel,
Ep. 44
Ep. 45
Ep. 44
Apple iOS 14 update has caused chaos and confusion in the Facebook ad world. Here is my breakdown of what this is, why it matters, and what you dan do to prevent us from taking a negative impact on your business. My AB3 ad strategy means that I have virtually zero changes to make to ensure that our ads continue working as planned, and i'll walk you through those steps to implement them yourself!
Ep. 43
Ep. 45
Ep. 44
Today’s video is part 5 in my 5-day Local Marketing Strategy Challenge, walking you through How to Create a Local Marketing Plan - step by step!
Today, we're going to build our 3-month strategy!! Make sure you check out all 5 parts of this series to put together a full marketing strategy from start to finish! If you're a local business owner or a local marketer, this is the best place to start to set the tone for the year!
Ep. 42
Ep. 42
Ep. 42
Today’s video is part 4 in my 5-day Local Marketing Strategy Challenge, walking you through How to Create a Local Marketing Plan - step by step!
Today, we're covering planning, communication and tracking your goals! Make sure you check out all 5 parts of this series to put together a full marketing strategy from start to finish! If you're a local business owner or a local marketer, this is the best place to start to set the tone for the year!
Ep. 41
Ep. 42
Ep. 42
Today’s video is part 3 in my 5-day Local Marketing Strategy Challenge, walking you through How to Create a Local Marketing Plan - step by step! Today, we're covering identifying your businesses core events and creating our one-page annual plan. This marketing plan will serve as a guide for the year without all the fluff! Make sure you check out all 5 parts of this series to put together a full marketing strategy from start to finish! If you're a local business owner or a local marketer, this is the best place to start to set the tone for the year!
Ep. 40
Ep. 42
Ep. 40
This video is part 2 in my 5-day Local Marketing Strategy Challenge, walking you through How to Create a Local Marketing Plan - step by step! Today, we're covering how a local business can identify core KPI's (key performance indicators), budgeting, goal setting, and specific products and services you'll be promoting. Then, we'll map out where you feel the best places to advertise them will be! Make sure you check out all 5 parts of this series to put together a full plan from start to finish! If you're a local business owner or a local marketer, this is the best place to start to set the tone for the year!
Ep. 39
Ep. 39
Ep. 40
Listen to part 1 of my 5-day challenge, walking you through how to Create a Local Marketing Plan. This episode focuses specifically on 2020 and reviewing what happened, why it happened, and what we can learn from it. Don't let the year of 2020 go by without learning the lessons and making the changes that will prevent the negatives from happening again and make sure the positive endures.
Ep. 38
Ep. 39
Ep. 38
The year 2020 was one for the books, but few groups were hit as hard as local businesses and the marketers working with them. In this episode, we look back at the events that transpired in 2020, how they impacted local businesses and what we can do moving forward to continue to stay in business, serve our communities and fight for our right to earn a living and safely operate a business.
Ep. 37
Ep. 39
Ep. 38
Sales Expert Doug Brown covers the keys to sales success within small business. Doug consulted, coached, advised, and trained thousands of people in business, including Enterprise-Rent- Car, Nationwide, Intuit, Proctor and Gamble, CBS Television, etc.
He served as independent president of sales and training for companies of Tony Robbins, Chet Holmes, and Russ Whitney. His efforts have collectively generated over 500 million dollars in sales. Listen to Doug's best advice for local businesses who need to re-inject life into their business with sales success.
Ep. 36
Ep. 36
Ep. 36
In this episode of Marketing Ink, Jamie King, Known as "The Slay Coach", who built a million dollar brand in less than 3 years, breaks down the key aspects you should consider when building a personal brand. We discuss how local businesses need to be creating a brand that stands out, regardless of if they want to be the "face" of the company.
Ep. 35
Ep. 36
Ep. 36
Join me with Female Entrepreneur and Sales Coach Leslie D. Lyons as we cover sales in a whole new way! Learn how you can use your personal values and beliefs to craft a sales message that attracts the right people, and tells the wrong people to
keep looking. You will love
this episode!
Ep. 34
Ep. 36
Ep. 34
In the wake of the ongoing 2020 presidential election, the Dominion Voting System glitches, used in over 30 states, that has proved to have caused massive counting issues in many states thus far, got me thinking about the data in our ad accounts and how many in the industry use it to inflate their numbers and deceive you.
Ep. 33
Ep. 33
Ep. 34
I'm joined by copywriter and ad expert Mark Coulter. Mark has had extensive experience with advertising local businesses and helping local agencies market themselves effectively. We cover 3 success tips that you can implement to improve your copywriting no matter what your business does or the market you sell to.
Ep. 32
Ep. 33
Ep. 32
Managing revenue, expenses and investments may not be the sexiest aspects of entrepreneurship, but they're some of the most critical. Make sure you're putting your money to work for you by tuning in and learning "How to Manage your Business Finances More Effectively"
Ep: 31
Ep. 33
Ep. 32
Oli Billson is an 8 figure business owner who started his first local business at the age of 15. By 18, he had successfully franchised his business and took the practices and processes he had created to allow other aspiring business owners to profit off of them.
Ep: 30
Ep: 30
Ep: 30
Getting consistent, predictable results is easy when you have a system that works, and when your system works, you invest with confidence in
your marketing! When you invest aggressively in something that works, you get a strong return on investment, which grows your business.
Ep: 29
Ep: 30
Ep: 30
Listen as Ad Zombies founder, Ken "Spanky" Moskowitz shares his H5 framework for high converting ad copy. Learn his "secret sauce" and tips to creating attention-grabbing headlines that can quickly transform your ad conversion. Check it
out below!
Ep: 28
Ep: 30
Ep: 28
Over the last 2 years, I've successfully branded myself and my business as the go-to Local Business Marketing Agency and Consultancy in the US and even throughout the world, but did you know how I actually achieve this, or the ways I've branded multiple local businesses?
ALL TIME FAVORITES
Ep: 24
Ep: 24
Ep: 24
If you're a local business owner, you should consider using live, local events to drive revenue and grow your business.
Ep: 23
Ep: 24
Ep: 24
Education is still a big part of our social media ad strategy. It's one part of it, but it's a big important part of it. The other thing that it can do is really just develop stronger relationships.
Ep: 22
Ep: 24
Ep: 22
Bella Vasta, Facebook groups expert, and owner of Jump Consulting share her story about starting and growing a multi-6 figure pet sitting business.
Ep: 21
Ep: 21
Ep: 22
The best way to grow ANY business is for your customers to grow it for you. But that only occurs if you deliver a customer experience that creates conversations.
Ep: 20
Ep: 21
Ep: 20
Don't dismiss this platform as a teen-only dance competition, we'll give you the tips you need on how to research, strategize, and the content you can create to stand out in your local area!
Ep: 19
Ep: 21
Ep: 20
If you're looking to grow your local business with organic strategies, here are the 10 amazing ideas and how to leverage them in a way that will drive real trackable revenue.
Ep: 18
Ep: 18
Ep: 18
The best way to grow ANY business is for your customers to grow it for you. But that only occurs if you deliver a customer experience that creates conversations.
Ep: 17
Ep: 18
Ep: 18
As local businesses start to reopen after the Covid-19 shutdown, there are many things to consider if you want to avoid losing business.
Ep: 16
Ep: 18
Ep: 16
Learn how to more efficiently manage your business, offload discomfort, and rise to the next level in entrepreneurship by implementing several simple principals.
Ep: 15
Ep: 15
Ep: 16
Are your customers raving about you on social media? Learn what the main causes are of non-functioning ad campaigns and how you can fix them. Share their great stories to help turn potential customers into loyal ones.
Ep: 14
Ep: 15
Ep: 14
Having a big sale, on-site celebrity, or another event? Be sure to announce it so everybody knows and gets excited about it. This episode is full of stories and educational strategies on how to make advertising easier and result-driven.
Ep: 13
Ep: 15
Ep: 14
We'll talk about the online and offline connections that need to be made, how to tie all the information together, and strategies or systems you can use to close more leads into paying customers and see a better return on investment from your marketing.
CROWD FAVORITES
Ep. 12
Ep. 12
Ep. 12
In this episode, we'll share what local businesses can do now and in the future to leverage technology to better connect with their community, clients, and shift in their business when necessary by being able to use these tools for digital sales or connections.
Ep. 11
Ep. 12
Ep. 12
In this episode, I break down your "Social Marketing System", a term I coined when trying to describe the assets and processes you need in place to see success in social media marketing or paid online advertising.
Ep. 10
Ep. 12
Ep. 10
Stacey and I discuss ways that you can be a leader in times of uncertainty or stress, by encouraging your team, getting creative, and taking care of yourself first!
Ep. 09
Ep. 09
Ep. 10
Content marketing is either overvalued or undervalued by local businesses. They either think it’s the only thing they need to generate leads or clients, or they think it doesn’t play a part at all.
Ep. 08
Ep. 09
Ep. 08
I'm joined by LinkedIn pages expert Michaela Alexis as we discuss the ways that local businesses can be using LinkedIn as a lead generation channel by focusing on their personal profile and business page.
Ep. 07
Ep. 09
Ep. 08
Hear Digital Marketer CEO Ryan Deiss Detail the exact 5 step system he uses in his businesses to develop a solid and effective marketing strategy.
Ep. 06
Ep. 06
Ep. 06
If you're working remotely for the first time, and even if you're not, there are some amazing tools you need to use to gather better data, improve close rates, and systemize your business.
Ep. 05
Ep. 06
Ep. 06
Local businesses need to be advertising on Facebook and Instagram, but only in a way that drives profit. Learn how it's done in this innaugural episode!
Ep. 04
Ep. 06
Ep. 04
Best-Selling Author & Keynote Speaker, Mark Schafer, shares how local businesses can focus on authenticity and vulnerability to build customer loyalty & increase longevity.
Ep. 03
Ep. 03
Ep. 04
Local Marketing is significantly different than marketing an online-only business. In this episode, Molly Pittman and I discuss they key differences and how to navigate them.
FEATURES & SPEAKING EVENTS
